Wednesday, July 06, 2005

Chip’s B2B Tip #105 - Customer Service

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B2B Tip #105 - How's Yours?
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So - how's your customer service?

I had a really repulsive experience at a local office supplies store here today. And talk about a competitive market. They could surely learn some customer service lessons from CS pillars like Nordstroms.

If you were a fly on the wall at your customers' offices, and some prospective new potential customer of yours asked your current customers about your products and service - what would they say?

Don't know? Well - call and ask them (before your competition does.)

Ask specifically what you could be doing better for them. Ask if you're failing at anything in particular. Ask what you can do for them that you currently don't do.

Sure - it will take a bit of time to do this. But it's time well-invested, and you'll probably even get some sales doing it because people will be thankful that you called them ... (brownie points) ...

And - ALWAYS REMEMBER - it's a lot harder to get new customers than it is to keep current ones happy.

And here's a little food for thought. Grab your dictionary (or go to dictionary.com) and look up two words: customer and client.

Notice the difference.

Decide which one you're after.

You might find that you just changed your entire plan ... or should ... (or maybe not.)

© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.Free-Targeted-Traffic.com