Chip’s B2B Tip #97 - Google Search Engine

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B2B Tip #97 - Is Google THE Search Engine of Choice?
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"Google would have you believe it's the best thing since sliced bread"

Lots of people will agree.

Others don't.

You decide.

Here are a few features Google offers. Some are offered by other search engines, while some are not. Depending on the per-item value you place on these features makes Goggle your first choice - or not, as the case may be.

Google is all-round good enough that Stanford Universitychose Google as its 'official' search engine. According tothe University, Google represents a significant enhancement to the University’s web environment, providing:

* Better and quicker search results

* Advanced search features, including searching for PDF, .doc and .ppt files; and displaying them as HTML

* Easy and powerful search administration

* Easy integration into web sites

* Bringing the Google search appliance into the Stanford infrastructure allows then features that the commercial Google Stanford index cannot duplicate, such as:

* control over their own crawling schedule

* The on-site search appliance crawls the Stanford web weekly, with a daily incremental index for selected sites

* The commercial Google service updates its university index approximately monthly

* Managing their own KeyMatches (equivalent to the commercial service's "sponsored links"), search term synonyms, and sub-collections

* As FERPA and HIPAA regulations begin to have an effect on the availability of web content (requiring some pages to be access-restricted, for example), the campus search appliance can be authenticated to crawl and index where outside search engines cannot.

Google offers search utilities for:

* Web
* Images
* Groups
* News
* Froogle (shopping)
* Local

Now Google intends to give you a way to even search your own computer. You'll be able to find your email, files, media, web history, and chats (instantly,) as well as View the web pages you've seen, even when you're not online.

You can search directly from your desktop with the 'deskbar.' Google Desktop searches include:

* Outlook Email
* Netscape Mail / Thunderbird
* Outlook Express
* Netscape / Firefox / Mozilla
* Word
* PDFs
* Excel
* Music
* Powerpoint
* Images
* Internet Explorer
* Video

So - you decide based on this quick overview of some of Google's features if it provides for you what you need.
For some it does.

For others - not.

You decide.

© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com
http://www.FirstContactSecrets.com/blog
http://www.Free-Targeted-Traffic.com