Chip’s B2B Tip #13 - Net Niche Nonsense
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B2B Tip #13 - Search Engine Marketing 101
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"A niche a day keeps the creditors at bay ..."
Where in the world did that come from? Oh, well ... ;-) ... onward ...
Let's invest a minute or so and look at all the current "Net Niche Nonsense." 'Net' is certainly not nonsense. 'Niche' is certainly not nonsense. So what's up with the title above?
First of all - maybe you've only been on the Net for a month or less (that's OK, of course.)
Now you're just now starting to play with search engines like Google. And ... maybe you're starting to think you might like to try your hand at selling "something" on the web and being one of those "legend-in-their-own-minds Interent 'Gurus'" ......
If you 've played with search engines much, you already know you will get one set of search results searching for 'golf,' versus another very different set of results if you search for 'left-handed Big Bertha 37862."
... Or 'blind blue parrots' ... or 'pink suede tennis shoes' ... or 'purple golf umbrellas,' (etc.)
Why?
Niches.
So?
Listen ... it's darn near impossible for the average person to dominate a generic key word like golf, travel, marketing, etc. (unless you can write really fat checks.) Plus you'll find that the multi-word keyword phrases deliver much more qualified and targeted traffic at less cost.
That's the value of a niche. Sounds pretty good so far, eh? So let's see - so far ... better traffic ... lower cost ... easier ... this is working. Now - where does the nonsense part come in?
It comes from people trying to sell you hugely expensive products that tell you what I just told you for free.
Here's the deal ... you could 'possibly' make a ton of money being the number one seller of left handed Big Berthas in your own state. But try to be a world (Internet) leader for the term golf - and you're biting off more than you can chew ...
Furthermore - why would you even want to?
The moral: Make this stuff easy on yourself (and more profitable.)
Go to http://www.goodkeywords.com and type in some different terms in the search box and see what happens. This will take you less than 5 minutes and could be real eye-opener. Once the list displays, if you like what you see, click the menu button that offers the 'copy list' action. Open Notepad on your PC and dump in the list ...
Now, head on over to http://www.Overture.com, go into the advertiser tools section, and see what the current bids are for the keywords you're playing with. Select your results, hit copy, then go to Notepad and hit paste below your keyword lists.
Another couple of minutes ... maybe ...
So - there you go. Now you can find the popularity of any keywords, save your search results data, and go to Overture and see what people are paying for those terms. Then you save what you found in a Notepad file so you can see your research on that niche whenever you want to.
Even if you can't afford to buy your way in, at least now you know the search terms people are paying Big PPC Bucks to get. Optimize your site for those 'best' keywords, and go for organic (not paid [free]) search positions until you can afford PPC, and see what happens.
The Net Niche Nonsense is people charging you hundreds or thousands of dollars to tell you what I just told you for free ...
So if you know what's popular, you know what's getting the big dollar bids, and you know how to drill down to better keyword phrases instead of generic catch-all terms ...
Now if you can throw up a content-rich site that focuses like a laser beam on just that small part (niche) of the market you want to play in ... you're in business. By the way, you can do this a hundred or a thousand times ... and if each site only made you $100 net each month ... well, you do the math ... ;-) ...
The 'net niche nonsense' is paying big bucks to hear what I just told you, and feeling like there's no way you could ever do this stuff. It's simple ... try it ...
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com/
http://www.Free-Targeted-Traffic.com
B2B Tip #13 - Search Engine Marketing 101
.
"A niche a day keeps the creditors at bay ..."
Where in the world did that come from? Oh, well ... ;-) ... onward ...
Let's invest a minute or so and look at all the current "Net Niche Nonsense." 'Net' is certainly not nonsense. 'Niche' is certainly not nonsense. So what's up with the title above?
First of all - maybe you've only been on the Net for a month or less (that's OK, of course.)
Now you're just now starting to play with search engines like Google. And ... maybe you're starting to think you might like to try your hand at selling "something" on the web and being one of those "legend-in-their-own-minds Interent 'Gurus'" ......
If you 've played with search engines much, you already know you will get one set of search results searching for 'golf,' versus another very different set of results if you search for 'left-handed Big Bertha 37862."
... Or 'blind blue parrots' ... or 'pink suede tennis shoes' ... or 'purple golf umbrellas,' (etc.)
Why?
Niches.
So?
Listen ... it's darn near impossible for the average person to dominate a generic key word like golf, travel, marketing, etc. (unless you can write really fat checks.) Plus you'll find that the multi-word keyword phrases deliver much more qualified and targeted traffic at less cost.
That's the value of a niche. Sounds pretty good so far, eh? So let's see - so far ... better traffic ... lower cost ... easier ... this is working. Now - where does the nonsense part come in?
It comes from people trying to sell you hugely expensive products that tell you what I just told you for free.
Here's the deal ... you could 'possibly' make a ton of money being the number one seller of left handed Big Berthas in your own state. But try to be a world (Internet) leader for the term golf - and you're biting off more than you can chew ...
Furthermore - why would you even want to?
The moral: Make this stuff easy on yourself (and more profitable.)
Go to http://www.goodkeywords.com and type in some different terms in the search box and see what happens. This will take you less than 5 minutes and could be real eye-opener. Once the list displays, if you like what you see, click the menu button that offers the 'copy list' action. Open Notepad on your PC and dump in the list ...
Now, head on over to http://www.Overture.com, go into the advertiser tools section, and see what the current bids are for the keywords you're playing with. Select your results, hit copy, then go to Notepad and hit paste below your keyword lists.
Another couple of minutes ... maybe ...
So - there you go. Now you can find the popularity of any keywords, save your search results data, and go to Overture and see what people are paying for those terms. Then you save what you found in a Notepad file so you can see your research on that niche whenever you want to.
Even if you can't afford to buy your way in, at least now you know the search terms people are paying Big PPC Bucks to get. Optimize your site for those 'best' keywords, and go for organic (not paid [free]) search positions until you can afford PPC, and see what happens.
The Net Niche Nonsense is people charging you hundreds or thousands of dollars to tell you what I just told you for free ...
So if you know what's popular, you know what's getting the big dollar bids, and you know how to drill down to better keyword phrases instead of generic catch-all terms ...
Now if you can throw up a content-rich site that focuses like a laser beam on just that small part (niche) of the market you want to play in ... you're in business. By the way, you can do this a hundred or a thousand times ... and if each site only made you $100 net each month ... well, you do the math ... ;-) ...
The 'net niche nonsense' is paying big bucks to hear what I just told you, and feeling like there's no way you could ever do this stuff. It's simple ... try it ...
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com/
http://www.Free-Targeted-Traffic.com
posted by Chip Tarver at 1/06/2005 06:49:00 AM
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