Chip's B2B Tip #7 - Are You Just Entertainment Tonight?
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B2B Tip #7 - Relationship Building
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InfoGlut ... CyberOverload. When will it end? How can it end?
Unless you've just come on the Net in the last week or two, and you don't yet subscribe to way too many "everything's" ... you're slammed with information from all sides.
Welcome to the noise ... collisions everywhere ... bodies litter the Net Neighborhoods - a result of the "You'll be rich tomorrow if you buy my over-priced, I've-never-really-done-this-before-product" pitches, and the pseudo "know-it-alls" ...
If you're a consumer - you have your own set of "issues."
If, however, you're marketing on the Net, you have an entirely different set of (crucial) issues. Most importantly - how to be noticed, and how to be heard. If no one notices you, and no one hears your message, it doesn't matter if you're selling new Ferrari's for $99.oo each. No one will know. No one will care.
What's the answer? Rise above the noise? How?
Learn how.
Branding and positioning, critical and crucial issues on today's Net, are based on a set of proven methods, techniques, and strategies. Big companies can write big checks to accomplish this. If you can - have at it. If, however, you're like many Net-Preneurs, you have to be wise with your money and really wise with your time.
Branding and positioning are one of the things we'll touch on this blog from time to time. If this is a hot issue for you, pick up a copy of Trout & Ries' books on the topic. Their books are excellent and easy to read and understand.
Also, get a copy of my First Contact Secrets (see link below) if you're serious about doing this before New Years Day 2006 is staring you in the face. Just do something.
If you keep doing what you've always done, you'll get the same results you've always gotten.
Your Net (and offline) business will be little more than Enterntainment Tonight ... a hobby ... but will it be only 'you' you're entertaining tonight?
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com
http://www.Free-Targeted-Traffic.com
B2B Tip #7 - Relationship Building
.
InfoGlut ... CyberOverload. When will it end? How can it end?
Unless you've just come on the Net in the last week or two, and you don't yet subscribe to way too many "everything's" ... you're slammed with information from all sides.
Welcome to the noise ... collisions everywhere ... bodies litter the Net Neighborhoods - a result of the "You'll be rich tomorrow if you buy my over-priced, I've-never-really-done-this-before-product" pitches, and the pseudo "know-it-alls" ...
If you're a consumer - you have your own set of "issues."
If, however, you're marketing on the Net, you have an entirely different set of (crucial) issues. Most importantly - how to be noticed, and how to be heard. If no one notices you, and no one hears your message, it doesn't matter if you're selling new Ferrari's for $99.oo each. No one will know. No one will care.
What's the answer? Rise above the noise? How?
Learn how.
Branding and positioning, critical and crucial issues on today's Net, are based on a set of proven methods, techniques, and strategies. Big companies can write big checks to accomplish this. If you can - have at it. If, however, you're like many Net-Preneurs, you have to be wise with your money and really wise with your time.
Branding and positioning are one of the things we'll touch on this blog from time to time. If this is a hot issue for you, pick up a copy of Trout & Ries' books on the topic. Their books are excellent and easy to read and understand.
Also, get a copy of my First Contact Secrets (see link below) if you're serious about doing this before New Years Day 2006 is staring you in the face. Just do something.
If you keep doing what you've always done, you'll get the same results you've always gotten.
Your Net (and offline) business will be little more than Enterntainment Tonight ... a hobby ... but will it be only 'you' you're entertaining tonight?
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com
http://www.Free-Targeted-Traffic.com
posted by Chip Tarver at 1/03/2005 05:30:00 AM
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