Chip’s B2B Tip #8 - The Number One Line

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B2B Tip #8 - Email Marketing in 2005
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With all the struggles we marketers face these days (in general) marketing on and off the Net, there are certain pundits who say the ratio of people who open your emails vs. the total number of emails you send out ... is now approaching less than 10% ...

Let's say they're off by 50% ... and 20% of your emails get opened ...

That should send a shiver down your spine. This simply means if you send out 1,000 emails, less than 100 (or up to 200) of them are successfully delivered and opened by the recipient.
Thanks, spammers ... yes, that should scare the bejeezus out of you ... if you depend on email marketing as part of your livelihood.

So what's the average person to do? At this moment, if you don't want to embrace the new technologies, or spend any money, you need to realize one VERY important thing ...

The most important line in your emails in NEVER your subject line ... it is now and has always been your "From" line. That never changed before, and it will never change in the future. Only through building a relationship with your reader, and treating them as individuals - not a herd - will you have a hope and a prayer of doing this.

Then, when they see your name in the "From" line of an email - it means something special to them ...

So, when people peddling all kinds of goofy stuff try to tell you their crap will get your emails opened and read ... some might be telling the truth - but a lot of them aren't - and nothing they can ever sell you at any price will ever get your emails opened if the folks on your list don't know you, like you, trust you, and rabidly anticipate the next thing you send them.

Then they're your fan club, and that's the only way to survive marketing in 2005.

© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com
http://www.Free-Targeted-Traffic.com