Chip’s B2B Tip #11 - Geronimo Gurus & Chicken Little
.
B2B Tip #11 - Business Credibility
.
"The sky is falling. The sky is falling."
.
Do you remember the old story about Chicken Little? Chicken Little believed the sky was falling. This was 'her truth.'
Remember Geronimo? In different stories, he was a really famous Indian Chief shown in lots of pictures and movies blazin' into a scene bareback on a beautiful horse.
What about the term 'guru'? What picture does that word put in your mind? Mid-Eastern mystic in a Nehru jacket? The egotistical Internet Marketing Mavens beating their chest and trying to sell you something they've never actually done themselves?
OK - I'll stop.
The point in this example is to get you to think. About what?
Credibility.
One half of real credibility is honesty. Instead of beating your chest and telling people they need what you sell - or they might die broke under a bridge next week without it - (or at the very least - they'll never even possibly or remotely be the success they could be if they bought your product.)
Throw in a dose of integrity. Would you try to sell 10,000-watt heaters to folks who live in Key West, FL? Would you try to sell surfboards to folks in Montana who don't go to the beach? No matter how psychologically manipulative your pitch was, your product (or service) really just does make much sense for your current audience ...
OK - again, I'll stop ...
Now throw in the technique of "Message to Market Match" (a phrase that, as far as I know, Dan Kennedy made famous. ) The nuts and bolts of this presumption are that you'll always do the very best at marketing and selling when the right target market sees the right message at the right time.
Does this idea make any sense to you?
If it does ... be sure you establish your credibility with the people to whom you want to market. Part of this strategy is telling them why they should believe what you say. Part of it is establishing yourself as the Obvious Expert in your field - the "go-to" guy or gal. You do this stuff by building trust, and building relationships.
These are not things that happen in a Kodak moment ... no - they take time. They are a journey, as well as a destination. So enjoy the journey, don't get in a hurry, and don't tell people you're something you're not.
The last result you'd ever want ... is to be called Geronimo Guru (or Chicken Little.)
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com
http://www.free-targeted-traffic.com/
B2B Tip #11 - Business Credibility
.
"The sky is falling. The sky is falling."
.
Do you remember the old story about Chicken Little? Chicken Little believed the sky was falling. This was 'her truth.'
Remember Geronimo? In different stories, he was a really famous Indian Chief shown in lots of pictures and movies blazin' into a scene bareback on a beautiful horse.
What about the term 'guru'? What picture does that word put in your mind? Mid-Eastern mystic in a Nehru jacket? The egotistical Internet Marketing Mavens beating their chest and trying to sell you something they've never actually done themselves?
OK - I'll stop.
The point in this example is to get you to think. About what?
Credibility.
One half of real credibility is honesty. Instead of beating your chest and telling people they need what you sell - or they might die broke under a bridge next week without it - (or at the very least - they'll never even possibly or remotely be the success they could be if they bought your product.)
Throw in a dose of integrity. Would you try to sell 10,000-watt heaters to folks who live in Key West, FL? Would you try to sell surfboards to folks in Montana who don't go to the beach? No matter how psychologically manipulative your pitch was, your product (or service) really just does make much sense for your current audience ...
OK - again, I'll stop ...
Now throw in the technique of "Message to Market Match" (a phrase that, as far as I know, Dan Kennedy made famous. ) The nuts and bolts of this presumption are that you'll always do the very best at marketing and selling when the right target market sees the right message at the right time.
Does this idea make any sense to you?
If it does ... be sure you establish your credibility with the people to whom you want to market. Part of this strategy is telling them why they should believe what you say. Part of it is establishing yourself as the Obvious Expert in your field - the "go-to" guy or gal. You do this stuff by building trust, and building relationships.
These are not things that happen in a Kodak moment ... no - they take time. They are a journey, as well as a destination. So enjoy the journey, don't get in a hurry, and don't tell people you're something you're not.
The last result you'd ever want ... is to be called Geronimo Guru (or Chicken Little.)
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com
http://www.free-targeted-traffic.com/
posted by Chip Tarver at 1/05/2005 06:45:00 AM
<< Home