Chip’s B2B Tip #111 - Two Skills That Sell Today
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B2B Tip #111- Two Skills You Can Take to the Bank Today
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I know one relatively 'famous' Internet marketer who says, "Crap sells." (That surely speaks to the current state of misinformation on the Web, doesn't it?)
Another relatively well-known marketer I know says your product or idea has to have that "Holy Crap" factor when people see it. I agree.
Still other wise people say if folks would just turn off that blasted TV and devote an hour a day to learning a highly-valued skill (like copywriting or marketing) - in one to two years they could be at the top of their field. Again I agree.
(I also know there are a lot of brilliant - but broke - people who have let fear, paralysis-by-analysis, and the elusive searchfor perfection stop them.) Yet the TV still 'reigns' - and peoplestill complain about their path in life ...
And way too many people are still deceived by the old adage "Build it and they will come." (Not applicable any more.) They don't seem to understand that FIRST we find our hot target market, and THEN we build our product or service based on our research.
Many methods that might have worked in the old days don't work today (unless you invent and control a hugely in-demand item or commodity.) Most of our free markets today are almost all purely demand-driven, so creating that demand is the valuable skill (AKA marketing and copywriting.)
People have to learn and polish the skills the marketplace demands today ...
Fabulously talented direct marketing copywriters I know all have swipe files (not to be confused with 'original idea' files.) Why would they do that?
Reinventing the wheel might be a pseudo ego-stroke for some people, but rarely is it the most efficient and effective path. There's no better (true) ego-stroke than seeing your deposit tickets that grew due to your marketing.
'Modeling' is proven to make sense. Find someone you can trust who has 'done it' and model what they do.
Therefore, I urge you, dear reader, to pay very close attention to that person. Buy and absorb his or her materials. Then use the proven principles and methods you learned.
Some people, after all, have 'done it’ (and can prove it, too.)
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.Free-Targeted-Traffic.com
B2B Tip #111- Two Skills You Can Take to the Bank Today
.
I know one relatively 'famous' Internet marketer who says, "Crap sells." (That surely speaks to the current state of misinformation on the Web, doesn't it?)
Another relatively well-known marketer I know says your product or idea has to have that "Holy Crap" factor when people see it. I agree.
Still other wise people say if folks would just turn off that blasted TV and devote an hour a day to learning a highly-valued skill (like copywriting or marketing) - in one to two years they could be at the top of their field. Again I agree.
(I also know there are a lot of brilliant - but broke - people who have let fear, paralysis-by-analysis, and the elusive searchfor perfection stop them.) Yet the TV still 'reigns' - and peoplestill complain about their path in life ...
And way too many people are still deceived by the old adage "Build it and they will come." (Not applicable any more.) They don't seem to understand that FIRST we find our hot target market, and THEN we build our product or service based on our research.
Many methods that might have worked in the old days don't work today (unless you invent and control a hugely in-demand item or commodity.) Most of our free markets today are almost all purely demand-driven, so creating that demand is the valuable skill (AKA marketing and copywriting.)
People have to learn and polish the skills the marketplace demands today ...
Fabulously talented direct marketing copywriters I know all have swipe files (not to be confused with 'original idea' files.) Why would they do that?
Reinventing the wheel might be a pseudo ego-stroke for some people, but rarely is it the most efficient and effective path. There's no better (true) ego-stroke than seeing your deposit tickets that grew due to your marketing.
'Modeling' is proven to make sense. Find someone you can trust who has 'done it' and model what they do.
Therefore, I urge you, dear reader, to pay very close attention to that person. Buy and absorb his or her materials. Then use the proven principles and methods you learned.
Some people, after all, have 'done it’ (and can prove it, too.)
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.Free-Targeted-Traffic.com
posted by Chip Tarver at 7/09/2005 06:02:00 PM
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