Chip’s B2B Tip #133 - Autoresponder Truths
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Chip’s B2B Tip #133 - Autoresponders Rock
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The Truth About Autoresponders
Autoresponders - Free or Paid?
As always, when you consider anything - count the cost.
‘Free autoresponders’ come at a price. You'll get some ofthe features you want, but this service makes its money by showing other people's ads. Yes - someone else's ads are shown in YOUR autoresponder.
Hint - this makes you look extremely unprofessional and amateurish.
You get what you pay for - just like usual.
‘Paid autoresponders’ simply means that you pay for the service - so there are no strangers' ads in your stuff.
You get what you pay for - just like usual.
Two main benefits of autoresponders are to give your messages consistency and save you a ton of your valuable time.
The Who, What, Where, When and Why
Who
Your autoresponders are for maintaining your opt-in email lists of people who have asked to receive your messages. You can send offers, ecourses, downsells, upsells, free and paid reports, and anything else you can dream up.
In these sequences, you can also have tracking to see who opens your message and clicks your links.
What
An autoresponder is an automatic follow–up system, through which you want to get unlimited 'readers.
You can send out anything digital you can imagine ...
... email notices of any kind, unlimited iterations and sequences, unlimited alterations of your stored messages; specific time sequences as well as broadcast (immediate) capacity; no limit to the length of your messages; and the ability to capture an unlimited number of email addresses.
You also want an email sent to you each time someone requests your info.
Where
You typically host your autoresponder services with the companies that sell the services. There are programs you can put on your own server, as well.
Regardless of where you host them, remember that you can send out sales offers, web tools, newsletters, ezines, info on your affiliate programs, a sequence of lessons, order confirmations, thank you messages, conference call notices, and anything else digital you can create.
When
You can send autoresponder messages any time, any day, any hour, whenever you wish. Being fully automatic, you can follow up with visitors, prospects, and customers any time.
You can even test new content and see what happens.
Why
The vast majority of your visitors/prospects never buy on their first visit. It usually takes repeated exposures to your message. Depending on whom you believe, several marketers say it takes at least 7 contacts.
You'd be challenged to come up with a single business or person who wouldn't profit from using autoresponders.
Use and Abuse
Autoresponders are both widely used and widely abused tools, too. Improper use of your autoresponders can create problems for other people.
If you call yourself an ethical marketer or publisher, never use your autoresponder address to submit your site to search engines, article directories, classified ad sites, FFA sites, or any other subscription services.
You can start an unending 'loop' that can crash servers in multiple locations. Not a good thing. One AR bounces a message to the other AR, which bounces a message back to the first AR.
Repeat ad infinitum. Big problems. Mad people.
So don't ever subscribe to anything with your autoresponder address. Subscribing creates a lot of problems for people and technology, and will have people coming after you.
Not only will you be immediately unsubscribed from whatever you subscribed to ... they'll probably come after you to get your ISP shut down. Bad problems for you...
One Hint
Compare the "reply to" and "from" addresses in AR messages you see to be sure they are the same. Spammers can falsify these and be hard to find.
They do what we said above not to do. They'll send their message to one AR using their own AR subscription address. When the receiving AR answers, it is then subscribed to the other AR.
It's probably a challenge to be more unprofessional, more unethical, and more of a joke to real businesses.
The Bottom Line on Autoreponders
The bottom line on autoresponders is this: if you have anything worth saying, an autoresponder lets you say it unlimited time to unlimited people with unlimited flexibility.
If an autoresponder isn't the most valuable tool you'll use - it's close.
Use them. You'll be glad you did.
Chip
Chip’s B2B Tip #133 - Autoresponders Rock
.
The Truth About Autoresponders
Autoresponders - Free or Paid?
As always, when you consider anything - count the cost.
‘Free autoresponders’ come at a price. You'll get some ofthe features you want, but this service makes its money by showing other people's ads. Yes - someone else's ads are shown in YOUR autoresponder.
Hint - this makes you look extremely unprofessional and amateurish.
You get what you pay for - just like usual.
‘Paid autoresponders’ simply means that you pay for the service - so there are no strangers' ads in your stuff.
You get what you pay for - just like usual.
Two main benefits of autoresponders are to give your messages consistency and save you a ton of your valuable time.
The Who, What, Where, When and Why
Who
Your autoresponders are for maintaining your opt-in email lists of people who have asked to receive your messages. You can send offers, ecourses, downsells, upsells, free and paid reports, and anything else you can dream up.
In these sequences, you can also have tracking to see who opens your message and clicks your links.
What
An autoresponder is an automatic follow–up system, through which you want to get unlimited 'readers.
You can send out anything digital you can imagine ...
... email notices of any kind, unlimited iterations and sequences, unlimited alterations of your stored messages; specific time sequences as well as broadcast (immediate) capacity; no limit to the length of your messages; and the ability to capture an unlimited number of email addresses.
You also want an email sent to you each time someone requests your info.
Where
You typically host your autoresponder services with the companies that sell the services. There are programs you can put on your own server, as well.
Regardless of where you host them, remember that you can send out sales offers, web tools, newsletters, ezines, info on your affiliate programs, a sequence of lessons, order confirmations, thank you messages, conference call notices, and anything else digital you can create.
When
You can send autoresponder messages any time, any day, any hour, whenever you wish. Being fully automatic, you can follow up with visitors, prospects, and customers any time.
You can even test new content and see what happens.
Why
The vast majority of your visitors/prospects never buy on their first visit. It usually takes repeated exposures to your message. Depending on whom you believe, several marketers say it takes at least 7 contacts.
You'd be challenged to come up with a single business or person who wouldn't profit from using autoresponders.
Use and Abuse
Autoresponders are both widely used and widely abused tools, too. Improper use of your autoresponders can create problems for other people.
If you call yourself an ethical marketer or publisher, never use your autoresponder address to submit your site to search engines, article directories, classified ad sites, FFA sites, or any other subscription services.
You can start an unending 'loop' that can crash servers in multiple locations. Not a good thing. One AR bounces a message to the other AR, which bounces a message back to the first AR.
Repeat ad infinitum. Big problems. Mad people.
So don't ever subscribe to anything with your autoresponder address. Subscribing creates a lot of problems for people and technology, and will have people coming after you.
Not only will you be immediately unsubscribed from whatever you subscribed to ... they'll probably come after you to get your ISP shut down. Bad problems for you...
One Hint
Compare the "reply to" and "from" addresses in AR messages you see to be sure they are the same. Spammers can falsify these and be hard to find.
They do what we said above not to do. They'll send their message to one AR using their own AR subscription address. When the receiving AR answers, it is then subscribed to the other AR.
It's probably a challenge to be more unprofessional, more unethical, and more of a joke to real businesses.
The Bottom Line on Autoreponders
The bottom line on autoresponders is this: if you have anything worth saying, an autoresponder lets you say it unlimited time to unlimited people with unlimited flexibility.
If an autoresponder isn't the most valuable tool you'll use - it's close.
Use them. You'll be glad you did.
Chip
posted by Chip Tarver at 7/30/2005 11:55:00 AM
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