Chip’s B2B Tip #131 - More Technology BS Promises
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Chip’s B2B Tip #131 - More Technology BS Promises Looking for Suckers
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"On The Edge of Your Internet Universe"
Let's get something straight ...
All the technology in the universe won't help you one little bit if you don't have something to say that people care about.
Not web sites.
Not Internet audio.
Not Internet video.
Not long ago, Internet audio was the Holy Grail. Then VOIP. Now people are hollering about Internet TV again. Why do I think some whiz-bang product is screaming through beta now?
I wonder if they'll tell you about media servers and bandwidth charges ...
Before you get suckered into buying something else from some other guru with a crummy hyped-up sales letter designed to emancipate you from your money, evaluate what you're doing first.
Do you even have a plan?
A goal?
A destination?
A way to get there?
A way to measure it all?
Do you know your target market like the back of your hand?
Do you know where to find them?
Do you know what they buy now, and how much they pay?
Have you looked at the current offerings attempting to serve this market?
Have you found your competitors and studied their deals?
If not, you're premature in buying any technology other than a web site and email service.
Your valuable minutes and dollars would be better invested in finding your market and providing it a product or service it currently demands.
Supply and demand drive all markets and people.
People vote with their dollars in all markets.
Dollars control pricing and availability in all markets.
Your real Internet universe is exactly what you make it. You can own a ton of technology that might be cool - but it won't make you a cent.
Or you can own the brand as the go-to person in your area of expertise. Ten times more valuable, at least ...
So decide if you want a bookshelf full and PC full of clever technology, or you'd prefer your schedule to be full of well-paying, long-term relationships with people who matter.
The Edge of Your Internet Universe begins and ends with you.
Find people you can trust today and pay attention to what they tell you.
You'll be glad you did. It pays better, too.
Chip
Chip’s B2B Tip #131 - More Technology BS Promises Looking for Suckers
.
"On The Edge of Your Internet Universe"
Let's get something straight ...
All the technology in the universe won't help you one little bit if you don't have something to say that people care about.
Not web sites.
Not Internet audio.
Not Internet video.
Not long ago, Internet audio was the Holy Grail. Then VOIP. Now people are hollering about Internet TV again. Why do I think some whiz-bang product is screaming through beta now?
I wonder if they'll tell you about media servers and bandwidth charges ...
Before you get suckered into buying something else from some other guru with a crummy hyped-up sales letter designed to emancipate you from your money, evaluate what you're doing first.
Do you even have a plan?
A goal?
A destination?
A way to get there?
A way to measure it all?
Do you know your target market like the back of your hand?
Do you know where to find them?
Do you know what they buy now, and how much they pay?
Have you looked at the current offerings attempting to serve this market?
Have you found your competitors and studied their deals?
If not, you're premature in buying any technology other than a web site and email service.
Your valuable minutes and dollars would be better invested in finding your market and providing it a product or service it currently demands.
Supply and demand drive all markets and people.
People vote with their dollars in all markets.
Dollars control pricing and availability in all markets.
Your real Internet universe is exactly what you make it. You can own a ton of technology that might be cool - but it won't make you a cent.
Or you can own the brand as the go-to person in your area of expertise. Ten times more valuable, at least ...
So decide if you want a bookshelf full and PC full of clever technology, or you'd prefer your schedule to be full of well-paying, long-term relationships with people who matter.
The Edge of Your Internet Universe begins and ends with you.
Find people you can trust today and pay attention to what they tell you.
You'll be glad you did. It pays better, too.
Chip
posted by Chip Tarver at 7/29/2005 07:32:00 AM
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