Chip’s B2B Tip #123 - SE Spread
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B2B Tip #123 - The Real Search Engines You Should Care About
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According to Jim Hedger in WebPRoNews today, here's some info you might find interesting.
"When looking at external factors that effect search marketing planning, statistics tend to fall into two general categories. The first describes the overall search environment and search related options available to the client. The second category describes the search environment in relation to the sector in which our client works. Internal stats are compiled with a view to understanding how our marketing plan is working based on the behaviours of visitors and search spiders."
"The overall search environment changes from time to time. Knowing who is what and where in the search engine universe is important to knowing who will view your clients' messages. Some search engines drive more traffic than others do. Some appeal to different types of users. Each of the major search engines has a following though as statistics and common sense tell us, those who lead sometimes lose their followers."
"Over the past four years, Google has dominated the search scene. Up until last year, Google fed results to most other search engines including Yahoo, which fed some results to MSN. This outward pollination of search results made Google responsible (directly or indirectly) for over 80% of search results worldwide. After Yahoo and MSN developed their own proprietary search tools, Google's influence dropped to 54% of search results as measured in the May Nielson NetRatings survey. Following this trend has led SEOs to start paying more attention to Yahoo and MSN both of which can deliver significant chunks of search engine traffic. Search Engine Watch regularly publishes stats about the major search engines."
"In the organic listings field, there are four major search engines and about six minor ones. Google, Yahoo, MSN, and Ask Jeeves are considered the Big4 as they each have their own unique spiders and ranking algorithms. Following the Big4 are, AOL, Lycos, Netscape, AltaVista, FAST, and Excite. Each of the six smaller search tools mentioned above has some sort of loyal-user following though they are not nearly as popular as the Big4. A primary reason for this is the fact that the six smaller search tools are actually fed results from one or more of the Big4. This brings us to another interesting and essential list for search engine marketers, the Search Engine Relationship Chart. Search marketers need to know which search engines feed other search engines in order to know where to focus their energies for optimal results. One of the more popular versions of this list is found at the IHelpYou SEO Forums."
Jim is a very smart guy. I hope you listen to him ... (and WebProNews is a great newsletter, too. You should get on their list.)
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.Free-Targeted-Traffic.com
B2B Tip #123 - The Real Search Engines You Should Care About
.
According to Jim Hedger in WebPRoNews today, here's some info you might find interesting.
"When looking at external factors that effect search marketing planning, statistics tend to fall into two general categories. The first describes the overall search environment and search related options available to the client. The second category describes the search environment in relation to the sector in which our client works. Internal stats are compiled with a view to understanding how our marketing plan is working based on the behaviours of visitors and search spiders."
"The overall search environment changes from time to time. Knowing who is what and where in the search engine universe is important to knowing who will view your clients' messages. Some search engines drive more traffic than others do. Some appeal to different types of users. Each of the major search engines has a following though as statistics and common sense tell us, those who lead sometimes lose their followers."
"Over the past four years, Google has dominated the search scene. Up until last year, Google fed results to most other search engines including Yahoo, which fed some results to MSN. This outward pollination of search results made Google responsible (directly or indirectly) for over 80% of search results worldwide. After Yahoo and MSN developed their own proprietary search tools, Google's influence dropped to 54% of search results as measured in the May Nielson NetRatings survey. Following this trend has led SEOs to start paying more attention to Yahoo and MSN both of which can deliver significant chunks of search engine traffic. Search Engine Watch regularly publishes stats about the major search engines."
"In the organic listings field, there are four major search engines and about six minor ones. Google, Yahoo, MSN, and Ask Jeeves are considered the Big4 as they each have their own unique spiders and ranking algorithms. Following the Big4 are, AOL, Lycos, Netscape, AltaVista, FAST, and Excite. Each of the six smaller search tools mentioned above has some sort of loyal-user following though they are not nearly as popular as the Big4. A primary reason for this is the fact that the six smaller search tools are actually fed results from one or more of the Big4. This brings us to another interesting and essential list for search engine marketers, the Search Engine Relationship Chart. Search marketers need to know which search engines feed other search engines in order to know where to focus their energies for optimal results. One of the more popular versions of this list is found at the IHelpYou SEO Forums."
Jim is a very smart guy. I hope you listen to him ... (and WebProNews is a great newsletter, too. You should get on their list.)
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.Free-Targeted-Traffic.com
posted by Chip Tarver at 7/22/2005 08:35:00 PM
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