Chip’s B2B Tip #118 - Affiliate Program 3-Part Outline
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B2B Tip #118 - Three Pieces of an Affiliate Program
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Both in the past and currently, one of the services my company provides for online clients like you is affiliate program consulting.
Yes - I also get lots of questions from people who want to really understand (and use) affiliate programs.
Affiliate programs are really quite simple to understand ... but a bit more difficult to put together, manage, fulfill, etc. Plus - let's not forget - the number one motivation for having your own affiliate program (and/or being an affiliate for someone else) is to make money.
Here's a simple, basic outline I put together the other day. Hope it helps you better understand affiliate programs.
Affiliate Program Basic Issues –
A collision and synergy of 3 ‘worlds’
A Very Basic Outline for Expansion / Discussion
1. The affiliate –
* giving affiliates the tools they need in the ‘form’ they want them
* banners, emails, ads, articles, audios, endorsements, etc.
* proper email sequences and follow-ups ... not just a solo or one–piece stand-alone ‘campaign’
2. The audience –
* each market segment responds differently to different media
* similar market segments can be in unison - or opposition
* proper repetition, testing, and follow–ups are required
3. The product –
* simply put ... the product is the result of proper message to market match with proper timing, sequencing, and consumption models ... plus a variety of upsells and downsells to offer at the proper time to the proper segment(s) ... all of which benefits all 3 of these segments on the 'collision course' ... with all products offered in the media formats the audience segment desires to consume, and in which consumption frequencies.
YES – This info has the tendency to cause people to shake their heads and say, “I already knew that.” My only reasonable response then is always, “Well – why aren’t you doing it this way?”
The real power in simplicity seems to baffle a lot of people.
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.Free-Targeted-Traffic.com
B2B Tip #118 - Three Pieces of an Affiliate Program
.
Both in the past and currently, one of the services my company provides for online clients like you is affiliate program consulting.
Yes - I also get lots of questions from people who want to really understand (and use) affiliate programs.
Affiliate programs are really quite simple to understand ... but a bit more difficult to put together, manage, fulfill, etc. Plus - let's not forget - the number one motivation for having your own affiliate program (and/or being an affiliate for someone else) is to make money.
Here's a simple, basic outline I put together the other day. Hope it helps you better understand affiliate programs.
Affiliate Program Basic Issues –
A collision and synergy of 3 ‘worlds’
A Very Basic Outline for Expansion / Discussion
1. The affiliate –
* giving affiliates the tools they need in the ‘form’ they want them
* banners, emails, ads, articles, audios, endorsements, etc.
* proper email sequences and follow-ups ... not just a solo or one–piece stand-alone ‘campaign’
2. The audience –
* each market segment responds differently to different media
* similar market segments can be in unison - or opposition
* proper repetition, testing, and follow–ups are required
3. The product –
* simply put ... the product is the result of proper message to market match with proper timing, sequencing, and consumption models ... plus a variety of upsells and downsells to offer at the proper time to the proper segment(s) ... all of which benefits all 3 of these segments on the 'collision course' ... with all products offered in the media formats the audience segment desires to consume, and in which consumption frequencies.
YES – This info has the tendency to cause people to shake their heads and say, “I already knew that.” My only reasonable response then is always, “Well – why aren’t you doing it this way?”
The real power in simplicity seems to baffle a lot of people.
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.Free-Targeted-Traffic.com
posted by Chip Tarver at 7/16/2005 05:34:00 PM
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