Chip’s B2B Tip #146 - B2B Resale Rights

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Chip’s B2B Tip #146 - B2B Resale Rights
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This is a quickie because it really doesn't take long to explain. It does take diligent research on your part to make an educated decision, though ... and since I've received four 'guru-emails' already today about this topic, I wanted to give you fair warning ...

The issue: B2B resale rights.

Frankly, lots of B2B resale rights are just crap. I'll add, though, that some are worthy.

How do you decide?

Two things:

1. Who is the author, and what credibility does he or she have?

2. Is the product 'right' for your list or your traffic?

If you're considersing buying B2B resale rights, clearly understand the different types of rights you can buy (each type entitles you to different privileges) ...

And clearly understand your target market before you ever spend (invest?) your money. Just because a particular B2B product sells well for one person DOES NOT MEAN it will sell well for you.

You need great copywriting and targeted traffic ... or you'll strike out. Seems to me that the cycle is repeating itself again, and B2B resale rights are one of the 'hot topics' of the week this week. So I wanted to post my two cents here in case you're interested ...

As always, only buy something from someone you really trust, whose character and integrity is more important than your credit card.

Chip