Chip’s B2B Tip #144 - The #1 Fear of Knowledge
.
Chip’s B2B Tip #144 - The #1 Fear of Knowledge
.
The #1 Fear of Knowledge
Background:
I'm really going to try not to get on my soapbox and preach in
this article ... and even though it is sort of 'a rant' - I'll do my
best to keep that under control, too.
But I'm PO'd ...
The Reason
The reason I'm writing this is I just got ripped off again by
someone who bought my FCS product ... (you can see it at
http://www.firstcontactsecrets.com/).
The first time this happened, someone bought the FCS
course, read it, threw it in a box, and returned it. Their
accompanying letter said, “I can't afford it."
My two thoughts then were:
1. Then why did you buy it? How did it become now unaffordable
once you're read it?
2. You can't afford not to keep it and do what it teaches.
Relationships are the real keys to the rest of your life, and
you are absolutely doomed without them.
Now this second rip-off, this time from the UK, sends back my
FCS course. By the way, two returns out of 88 sales would
normally be considered great.
Today
So I get the course back with a letter saying that "he didn't
learn anything new."
That might be the most damaging statement you'll ever
believe or say.
I've had multi-millionaires buy FCS. I have excellent testimonials
from people about how wonderful the course is. (One reason they
are multi-millionaires is because THEY are wise enough to say
they NEVER learn it all ... )
Other people have called or emailed me just to say, "Thank you."
If 86 out of 88 people think the course is valuable enough to
keep, learn from, and use - what do you think it says about
the other 2 people?
They just don't get it ...
The Truth?
The first guy could have been telling the truth - I'll never know
and it does not matter.
The second guy is just a doomed, arrogant mooch.
Why would I sound so mean?
Forget the return of my course. I really don't care. That’s not
really the BIG issue here. I never want anyone to have it who
cannot see the obvious value in long-term, profitable relationship
building.
This person doesn't have a clue how to do this stuff.
The real issue is his comment, "I didn't learn anything new."
Wow - 43 people who have sold over $5,000,000,000.00
(yes - that's five billion dollars) in goods and services gave
'their all' in "First Contact Secrets."
When someone says he didn't learn anything new, I have to
assume that he's had MORE THAN five billion in sales if he
learned nothing new from real people who have really done it.
This person should have been invited to be a contributor to FCS.
I wonder why I never heard of this apparently hugely successful
guy? Surely with his knowledge he must be famous.
Why?
The Bottom Line
Because he's full of crap and doomed to failure.
Yes - I meant that.
The first day you think you know it all, you've signed your own
marketing death certificate.
Whether you pay $20 or $20,000 for a product, if you go into
it with a positive attitude, find just ONE idea that will help you,
and compute the value of that idea over the full course of your life ...
You'd have to buy something totally worthless to not get your
money's worth.
That's the truth - whether you like it or not.
Why?
People with real experience laugh at this person behind his back,
and to his face. They call people like this 'a joke' and refuse to
work with them.
They are the absolute worst clients who you'll wish later you'd
charged three times as much to offset the aggravation.
If you're ever stuck with a know-it-all, you'll wish you weren't.
Just the truth.
Moral Of The Story
1. Never buy something you don't need TODAY.
2. Buy with the anticipation of gain, not the smug satisfaction
of the confirmation that you already know it all (if you're so
smart, you should be producing fabulous products for the less
fortunate Internet community to buy.)
3. Understand that one little change in what you do, compounded
with its trickle-through effect on conversion and sales, can literally
mean hundreds of thousands of dollars to you over the life of your
business.
4. More than all of this - be honest. Be fair. Don't steal people's
intellectual property by buying it, reading it, and returning it.
5. Remember above all - you reap what you sow. Neither you nor
anyone can stop that Law. That's the #1 fear of knowledge ...
Chip
Chip’s B2B Tip #144 - The #1 Fear of Knowledge
.
The #1 Fear of Knowledge
Background:
I'm really going to try not to get on my soapbox and preach in
this article ... and even though it is sort of 'a rant' - I'll do my
best to keep that under control, too.
But I'm PO'd ...
The Reason
The reason I'm writing this is I just got ripped off again by
someone who bought my FCS product ... (you can see it at
http://www.firstcontactsecrets.com/).
The first time this happened, someone bought the FCS
course, read it, threw it in a box, and returned it. Their
accompanying letter said, “I can't afford it."
My two thoughts then were:
1. Then why did you buy it? How did it become now unaffordable
once you're read it?
2. You can't afford not to keep it and do what it teaches.
Relationships are the real keys to the rest of your life, and
you are absolutely doomed without them.
Now this second rip-off, this time from the UK, sends back my
FCS course. By the way, two returns out of 88 sales would
normally be considered great.
Today
So I get the course back with a letter saying that "he didn't
learn anything new."
That might be the most damaging statement you'll ever
believe or say.
I've had multi-millionaires buy FCS. I have excellent testimonials
from people about how wonderful the course is. (One reason they
are multi-millionaires is because THEY are wise enough to say
they NEVER learn it all ... )
Other people have called or emailed me just to say, "Thank you."
If 86 out of 88 people think the course is valuable enough to
keep, learn from, and use - what do you think it says about
the other 2 people?
They just don't get it ...
The Truth?
The first guy could have been telling the truth - I'll never know
and it does not matter.
The second guy is just a doomed, arrogant mooch.
Why would I sound so mean?
Forget the return of my course. I really don't care. That’s not
really the BIG issue here. I never want anyone to have it who
cannot see the obvious value in long-term, profitable relationship
building.
This person doesn't have a clue how to do this stuff.
The real issue is his comment, "I didn't learn anything new."
Wow - 43 people who have sold over $5,000,000,000.00
(yes - that's five billion dollars) in goods and services gave
'their all' in "First Contact Secrets."
When someone says he didn't learn anything new, I have to
assume that he's had MORE THAN five billion in sales if he
learned nothing new from real people who have really done it.
This person should have been invited to be a contributor to FCS.
I wonder why I never heard of this apparently hugely successful
guy? Surely with his knowledge he must be famous.
Why?
The Bottom Line
Because he's full of crap and doomed to failure.
Yes - I meant that.
The first day you think you know it all, you've signed your own
marketing death certificate.
Whether you pay $20 or $20,000 for a product, if you go into
it with a positive attitude, find just ONE idea that will help you,
and compute the value of that idea over the full course of your life ...
You'd have to buy something totally worthless to not get your
money's worth.
That's the truth - whether you like it or not.
Why?
People with real experience laugh at this person behind his back,
and to his face. They call people like this 'a joke' and refuse to
work with them.
They are the absolute worst clients who you'll wish later you'd
charged three times as much to offset the aggravation.
If you're ever stuck with a know-it-all, you'll wish you weren't.
Just the truth.
Moral Of The Story
1. Never buy something you don't need TODAY.
2. Buy with the anticipation of gain, not the smug satisfaction
of the confirmation that you already know it all (if you're so
smart, you should be producing fabulous products for the less
fortunate Internet community to buy.)
3. Understand that one little change in what you do, compounded
with its trickle-through effect on conversion and sales, can literally
mean hundreds of thousands of dollars to you over the life of your
business.
4. More than all of this - be honest. Be fair. Don't steal people's
intellectual property by buying it, reading it, and returning it.
5. Remember above all - you reap what you sow. Neither you nor
anyone can stop that Law. That's the #1 fear of knowledge ...
Chip
posted by Chip Tarver at 8/13/2005 12:40:00 PM
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