Chip’s B2B Tip #145 - Me, Too Marketing
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Chip’s B2B Tip #145 - Me, Too Marketing for Today?
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This is another quickie ...
When you're the 10th person promoting the "Guru-of-the-Week" and his or her "whiz-bang, make-you-rich-while-you-stomp-on-the-head-of-your-pathetic-ignorant-competition" product ...
... and you send out the same crappy regurgitated email everyone else is using because you weren't interested enough to even use the product and see if it even works (because you just care about the money) ... or at least be interested enough to add your two cents about the "Guru-of-the-week" promoting this "earth-shattering, life-changing, whiz-bang" new deal ...
Who do you really think you're fooling?
Give me a break.
Anyone who's not a dead-level newbie will just delete your ridiculous email and make a mental note that you don't have a clue how this stuff really works. (That tends to make people ignore your future emails.)
Let's see ... grab a canned email ... blast it out to your list. Either they are a bunch of mindless "blind-puppy groupies" or such newbies that you haven't burned them enough times yet for them to get off your list.
This silly scenario violates every covenant of truth some people will tell you when you quit listening to the so-called gurus who only care about their wallet and your credit card.
And what's really scary ... you see the 'Good Ol' Boys" guru network do this almost every day. You get the guru emails first and the hangers-on emails next. All of them are sending you the "Life-Changing Message of the Week."
Aren't they supposed to know better?
Yes - all of them also seem to have a "Special Deal" for you, too ...
Oh - but don't forget that the offer is limited. (Yes - it's limited to whoever wants to sell it.)
"Caveat Emptor - Let The Buyer Beware."
You'll be glad you did ...
Chip
Chip’s B2B Tip #145 - Me, Too Marketing for Today?
.
This is another quickie ...
When you're the 10th person promoting the "Guru-of-the-Week" and his or her "whiz-bang, make-you-rich-while-you-stomp-on-the-head-of-your-pathetic-ignorant-competition" product ...
... and you send out the same crappy regurgitated email everyone else is using because you weren't interested enough to even use the product and see if it even works (because you just care about the money) ... or at least be interested enough to add your two cents about the "Guru-of-the-week" promoting this "earth-shattering, life-changing, whiz-bang" new deal ...
Who do you really think you're fooling?
Give me a break.
Anyone who's not a dead-level newbie will just delete your ridiculous email and make a mental note that you don't have a clue how this stuff really works. (That tends to make people ignore your future emails.)
Let's see ... grab a canned email ... blast it out to your list. Either they are a bunch of mindless "blind-puppy groupies" or such newbies that you haven't burned them enough times yet for them to get off your list.
This silly scenario violates every covenant of truth some people will tell you when you quit listening to the so-called gurus who only care about their wallet and your credit card.
And what's really scary ... you see the 'Good Ol' Boys" guru network do this almost every day. You get the guru emails first and the hangers-on emails next. All of them are sending you the "Life-Changing Message of the Week."
Aren't they supposed to know better?
Yes - all of them also seem to have a "Special Deal" for you, too ...
Oh - but don't forget that the offer is limited. (Yes - it's limited to whoever wants to sell it.)
"Caveat Emptor - Let The Buyer Beware."
You'll be glad you did ...
Chip
posted by Chip Tarver at 8/14/2005 02:46:00 PM
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