Chip’s B2B Tip #177 - B2B Friends and Trust
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Chip’s B2B Tip #177 - Your B2B Business Friends - and Trust
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I have a personal saying that typically creates a mental picture, but some people who misunderstand its purpose might find it to be bit crass.
It's not meant to have that response, but ...
Understand that today we are forced to deal with people who are so inundated with various forms and expressions in the media that it takes something different on our part to arrest them out of their stupor.
Also remember - "them" is also "you."
Instead of true uniqueness, many media consultants would have you undertake a plan of repetition (that also makes their fees higher) under the principle of 'branding.'
Branding is good. And if you can repeatedly write huge checks to establish an international brand like Nike, Starbucks, etc., branding is a part of an overall effective (expensive) strategy.
So - here's the saying ...
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"Trust is like virginity - you can only break it once."
********************************************************
If you have people around you whom you can trust you are truly Blessed.
Many of us are surrounded by people who are looking for an "in" or a "toehold" to supplant us by doing something "noticeable" themselves. They are wolves in sheep's clothing.
Many of those people in the "Internet Guru" crowd would have you believe that you need to buy their "Earth-shattering, awesome, massive, one-of-a-kind whizzbang doodad product" ... or you can't possibly enjoy a single modicum of success by your pathetic little self.
I beg to differ ...
If you'll invest your precious time in cultivating friendships with people who prove themselves to be trustworthy over time, go slow, enjoy the journey, and just relax about this stuff ...
... AND invest your precious time in keeping up with new technology and trends, educating yourself in all things marketing and Internet Marketing - the rest of it will take care of itself over time.
I build relationships over time ... anywhere from weeks to years ... before a "JV-style" project becomes a reality.
Why?
There are too many people in a hurry chasing the dollars and ignoring the relationships.
Typically - lots of the so-called 'gurus' are all about greed and the love of money (although they'll tell you they aren't) - and if you judge them by their fruit (which is wise on your part) you'll see that what they say and what they do have a ...
... shall we say "curious" ... and opposite reality.
MORAL - choose your friends very carefully, treat them as the Blessing they are, and build real relationships over time ...
And remember what I said about trust above ... and to use a bit of Nike branding here ... The only difference in doing it and not doing it ... is DOING IT!
Chip
Chip’s B2B Tip #177 - Your B2B Business Friends - and Trust
.
I have a personal saying that typically creates a mental picture, but some people who misunderstand its purpose might find it to be bit crass.
It's not meant to have that response, but ...
Understand that today we are forced to deal with people who are so inundated with various forms and expressions in the media that it takes something different on our part to arrest them out of their stupor.
Also remember - "them" is also "you."
Instead of true uniqueness, many media consultants would have you undertake a plan of repetition (that also makes their fees higher) under the principle of 'branding.'
Branding is good. And if you can repeatedly write huge checks to establish an international brand like Nike, Starbucks, etc., branding is a part of an overall effective (expensive) strategy.
So - here's the saying ...
********************************************************
"Trust is like virginity - you can only break it once."
********************************************************
If you have people around you whom you can trust you are truly Blessed.
Many of us are surrounded by people who are looking for an "in" or a "toehold" to supplant us by doing something "noticeable" themselves. They are wolves in sheep's clothing.
Many of those people in the "Internet Guru" crowd would have you believe that you need to buy their "Earth-shattering, awesome, massive, one-of-a-kind whizzbang doodad product" ... or you can't possibly enjoy a single modicum of success by your pathetic little self.
I beg to differ ...
If you'll invest your precious time in cultivating friendships with people who prove themselves to be trustworthy over time, go slow, enjoy the journey, and just relax about this stuff ...
... AND invest your precious time in keeping up with new technology and trends, educating yourself in all things marketing and Internet Marketing - the rest of it will take care of itself over time.
I build relationships over time ... anywhere from weeks to years ... before a "JV-style" project becomes a reality.
Why?
There are too many people in a hurry chasing the dollars and ignoring the relationships.
Typically - lots of the so-called 'gurus' are all about greed and the love of money (although they'll tell you they aren't) - and if you judge them by their fruit (which is wise on your part) you'll see that what they say and what they do have a ...
... shall we say "curious" ... and opposite reality.
MORAL - choose your friends very carefully, treat them as the Blessing they are, and build real relationships over time ...
And remember what I said about trust above ... and to use a bit of Nike branding here ... The only difference in doing it and not doing it ... is DOING IT!
Chip
posted by Chip Tarver at 10/09/2005 05:45:00 AM
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