Chip’s B2B Tip #172 - Business News Releases and Web Site Traffic
.
Chip’s B2B Tip #172 - Business News Releases and Your Web Site Traffic
.
Using Marc Harty's new PR Traffic System ...
... (see http://www.prtraffic.com/Chip-recommends) -
... my first news release concerning our Church's (New Hope Church - Sevierville, TN) help for Katrina and Rita victims did very well.
Estimated Pickup - 918
Prints - 103
PDF Downloads - 54
My second news release, concerning our Church's purchase of the Smoky Mountain Lee Greenwood Theater also did well:
Estimated Pickup - 484
Prints - 4
PDF Downloads - 43
What can we learn here?
Most importantly - there are different levels of interest about different news pieces. According to the statistics you see here, it's pretty obvious that more news outlets are interested in the Katrina and Rita victims than are interested in a local Church buying a local theater.
Makes sense - doesn't it? (It does to me.)
In addition - in one case we pigggy-backed current news (Hurriane Katrina and Rita) and in the other we created new news. Another lesson - it's easier and more "popular" to piggyback news than to create it, and piggybacking has the potential to generate more wisdespread interest.
OK - that's news for you on my case studies.
Ask yourself - can you go right now today and get that kind of coverage for your own activities?
If so - you can learn to do it better.
If not you need to get stated today.
Go see http://www.prtraffic.com/Chip-recommends.
You need traffic to your business - offline and online, new or old, trendy or established - and there will never be an exception to this rule.
Why?
No traffic = no sales = no money = no business.
(And you don't need to know any algebra to understand that formula.)
So - if you want to spend way too much money and waste way too much precious time - ignore this important post here. Or - have the wisdom and courage to do it right - and save your precious resources.
Tomorrow is barreling down on you whether you're prepared or not ...
As I typically say - it's up to you.
Chip Tarver
“The B2B Relationship and Product Launch Pro”
http://www.FirstContactSecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.FirstContactSecrets.com/publicity-blog/
http://www.Free-Targeted-Traffic.com/
http://www.NewHopeForAll.com
http://www.NewHopeDisasterCare.blogspot.com/
(c) 2005 - 2022 Chip Tarver and FCS
B2B Business Tips and Techniques Blog
Chip Tarver's B2B Business Articles
Public Relations Tips & Publicity Techniques
First Contact Secrets B2B Business to Business Experts
Chip’s B2B Tip #172 - Business News Releases and Your Web Site Traffic
.
Using Marc Harty's new PR Traffic System ...
... (see http://www.prtraffic.com/Chip-recommends) -
... my first news release concerning our Church's (New Hope Church - Sevierville, TN) help for Katrina and Rita victims did very well.
Estimated Pickup - 918
Prints - 103
PDF Downloads - 54
My second news release, concerning our Church's purchase of the Smoky Mountain Lee Greenwood Theater also did well:
Estimated Pickup - 484
Prints - 4
PDF Downloads - 43
What can we learn here?
Most importantly - there are different levels of interest about different news pieces. According to the statistics you see here, it's pretty obvious that more news outlets are interested in the Katrina and Rita victims than are interested in a local Church buying a local theater.
Makes sense - doesn't it? (It does to me.)
In addition - in one case we pigggy-backed current news (Hurriane Katrina and Rita) and in the other we created new news. Another lesson - it's easier and more "popular" to piggyback news than to create it, and piggybacking has the potential to generate more wisdespread interest.
OK - that's news for you on my case studies.
Ask yourself - can you go right now today and get that kind of coverage for your own activities?
If so - you can learn to do it better.
If not you need to get stated today.
Go see http://www.prtraffic.com/Chip-recommends.
You need traffic to your business - offline and online, new or old, trendy or established - and there will never be an exception to this rule.
Why?
No traffic = no sales = no money = no business.
(And you don't need to know any algebra to understand that formula.)
So - if you want to spend way too much money and waste way too much precious time - ignore this important post here. Or - have the wisdom and courage to do it right - and save your precious resources.
Tomorrow is barreling down on you whether you're prepared or not ...
As I typically say - it's up to you.
Chip Tarver
“The B2B Relationship and Product Launch Pro”
http://www.FirstContactSecrets.com/
http://www.FirstContactSecrets.com/blog
http://www.FirstContactSecrets.com/publicity-blog/
http://www.Free-Targeted-Traffic.com/
http://www.NewHopeForAll.com
http://www.NewHopeDisasterCare.blogspot.com/
(c) 2005 - 2022 Chip Tarver and FCS
B2B Business Tips and Techniques Blog
Chip Tarver's B2B Business Articles
Public Relations Tips & Publicity Techniques
First Contact Secrets B2B Business to Business Experts
posted by Chip Tarver at 10/02/2005 05:15:00 AM
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