Chip’s B2B Tip #163 - Your Public Relations

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Chip’s B2B Tip #163 - Your Public Relations Today
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Public Relations and Human Interest Stories

Here's one of the great B2B Tips to consider ...

'Human interest' stories have that name because they generate ... human interest. These stories are interesting about humans, and other humans are interested in these stories. Sometimes these are positive stories; other times they're negative. Both have their place and their audience.

And both are welcomed at most news organizations because there are usually too few 'human interest stories' going around. Those stories that surround Hurricane Katrina victims are the exception ... they are prevalent these days. That said, do something wonderful for a Hurricane Katrina victim today, and generate your own human interest stories.

Chip
“The B2B Relationship Pro”

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