Chip’s B2B Tip #49 - Frankenstein Copywriting

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B2B Tip #49 - "Hit The Switch, Igor"
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If you've spent much time around copywriters (I have) you know they come in all shapes and sizes.

And you know they aren't known for typically having small egos. Add to this the fact that copywriters are also some of the highest paid people around. Not a bad group to study, then ...

Some of them have formulaic acronyms to help you understand how they do what they do. And many of them tell you what you need to know and sell you how to do it.

So what's the average person to do?

Well, frankly, few if any great copywriters just 'fell into it.'

The vast majority of them worked at it (I just scared some of you away) ... amassing great swipe files ... and they all test everything like crazy ... from the size and face of their fonts to the headlines, colors, and pictures they use (or don't.)

Take a deep breath, Pilgrim.

Anyone can learn this stuff because copywriting is a combination of part science, part art, and part formula - for writing results-pulling copy (that is, after all, the usual goal.)

RESULTS are all that really matter!

Here's that ugly "P" word ... practice. (Yikes.)

Yes, its true - to be a good writer you have to ... write.

Write like crazy - nonstop - and don't you dare stop to edit anything (including spelling errors) while you're "in the flow." Just write. Don't stop. Edit later.

(Editor's note: You could possible arrive here at my B2B Tips blog and find some typos and goofy sentence structure. Why? I practice what I preach. I write my post. Then I take a quick look at it, and hit 'Publish.' If you should arrive here while I'm proofing a post - you'll see it. But come back a little later and it will be fixed.)

Some people give you good advice and tell you to study the masters. Others give you good advice and tell you to hand-write (rewrite) those proven successful sales letters, ads, etc., till you learn the deal.

Others give you good advice and tell you to write every day ... write something - anything ... but write for at least a couple of hours each day, preferably at the same time each day (discipline.)

They're all right ...

But the greatest copywriters will always be like Dr. Frankenstein. They put the parts together, hit the switch, and study what happens.

If the 'monster' just lies there and does nothing, they change a part and hit the switch again.

At first you might be like Thomas Edison ... it could take you countless tries to get that lightbulb to light. But your progress will be swift and sure if you keep after it.

So what are you waiting for? Get with it.

Put some parts together, study, revise, rewrite, and give that 'Start Your Engines' cry ...

"Hit the switch, Igor."

"Yes, Master," Igor replies ..

All the best -
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com/blog
http://www.free-targeted-traffic.com/ (new)
http://www.Smoky-Mountain-Gateway.com (brand new)

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