Chip’s B2B Tip #84 - Deodorant & Shaving Cream

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B2B Tip #84 - Deodorant and Shaving Cream
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My wonderful daughter Tiffany picked up a couple of items at the grocery store yesterday for me - my deodorant and shaving cream. I had told her the brand names and 'flavors' I wanted.

When she got home, she brought me different brands and flavors than I told her. I didn't really know the best way to handle it. In one sense, I truly appreciated her getting me the products.

In another sense, they were the 'wrong' brands and flavors - brands and flavors I don't use. So I accepted them (graciously?) ... and wondered what I was going to do now. These are not my brands ...

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Do you prefer Chevy to Ford?

Nike to NewBalance?

Coke to Pepsi?

Mustard to mayonnaise?

Sweet pickles to dills?

Tommy Bahama to Old Navy?

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The point in this exercise is for you to ask yourself if you are preferred by people over your competitors. Do you have top-of-mind awareness when people think of folks in your field?

Do you have brand recognition?

Are you accepted as the obvious expert in your field?

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Many of us are not. So don't feel bad.

Just begin today to do something to establish yourself as the go-to-guy or go-to-gal in your field. There are scores of ways to do it. The fastest way is though relationships with others in your field, where you can do joint ventures together.

The best way I know is to get yourself a copy of "First Contact Secrets" at (http://www.firstcontactsecrets.com) before the final few are gone.

You'll be glad you did.

© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com
http://www.FirstContactSecrets.com/blog
http://www.Free-Targeted-Traffic.com