Chip’s B2B Tip #67 - Hype Horrors
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B2B Tip #67 - Get Real, CowBoy (and CowGirl) - NO GURUS
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Having just returned yesterday from speaking in Chicago at The System Seminar, I was painfully reminded of exactly why I put together "First Contact Secrets" ... (http://www.firstcontactsecrets.com.)
All of the awful ways people are rude and interruptive were brought painfully back to the front of my mind as I watched people be exceedingly rude in their approaches and introductions.
O My Gawd - it's pitiful and pathetic.
Just as one specific instance ... Perry Marshall had asked me to go sit down with him so we could have some private time together. Being friends who rarely see each other in person - this was a great chance to have some time to talk privately.
No offense - but the subject matter is private, and irrelevant to the point I make here.
So Perry and I went to the other end of the large foyer area and sat on one of the benches. My guess - being generous here - is that Perry and I had less than 5 minutes to talk privately before various people began walking all the way across the foyer just to interrupt us.
Their intro? "Hi, I only have two (or 3 or 1 or 4 or whatever) questions I want to ask. "
OK - WAKE UP CALL ... NO NONE CARES HOW MANY QUESTIONS YOU WANT TO ASK when your approach is selfish and rude.
Frankly, your lack of manners and etiquette qualifies you as a clown - not a marketer.
And by the way, this is not a gender-specific observation ... so take it to the bank when I tell you that you need to quickly buy a copy of "First Contact Secrets" before they're all gone - and read it repeatedly cover-to-cover.
So - where does my title above ("Hype Horrors") fit into this rant of mine?
Too many less-than-scrupulous marketers who only care about extracting your credit card will tell you all kinds of hype and BS about what THEY think is important to the success of your Interenet efforts ...
Most of what they tell you is CRAP.
What's most important is building relationships - not their product du jour.
As long as you fall for their BS and hype, you also fall into their trap. You buy their junk you don't even need - because they lie to you in their sales letters and you fall for it.
WHAM! - The clang of their bear trap crushes your ankle bones, and you don't even know it. Now someone has to come rescue you, or you might starve to death - or bleed to death.
Frankly - that's the goal of the hunter who just trapped you.
Until you realize, recognize, and accept that hundred-million-dollar sports teams practice every day on THE BASICS - and you need to learn the basics of business, too - you're stuck in the Hype Rut from which you might never escape.
A rut is a coffin with both ends kicked out ...
You'll just be the same noise in the market that all the other rude, selfish, and immature people are, and you'll never achieve the greatness that's within you right now.
But you'll surely have a bunch of crappy over-hyped products the so-called 'gurus' convinced you that you need to buy ... sitting on your 'if-I-ever-get-to-it' shelf ... when many or most of these products are not worth the paper or bandwith it takes to deliver them to you.
So you decide - is what I say here true - or not ???
For more on this extremely important topic - on how to avoid being suckered by the Guru and Hype Monster Clown Group - and why The Basics are now and always the real keys to your sucess - stay tuned ... same bat time, same bat channel.
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com
http://www.free-targeted-traffic.com
B2B Tip #67 - Get Real, CowBoy (and CowGirl) - NO GURUS
.
Having just returned yesterday from speaking in Chicago at The System Seminar, I was painfully reminded of exactly why I put together "First Contact Secrets" ... (http://www.firstcontactsecrets.com.)
All of the awful ways people are rude and interruptive were brought painfully back to the front of my mind as I watched people be exceedingly rude in their approaches and introductions.
O My Gawd - it's pitiful and pathetic.
Just as one specific instance ... Perry Marshall had asked me to go sit down with him so we could have some private time together. Being friends who rarely see each other in person - this was a great chance to have some time to talk privately.
No offense - but the subject matter is private, and irrelevant to the point I make here.
So Perry and I went to the other end of the large foyer area and sat on one of the benches. My guess - being generous here - is that Perry and I had less than 5 minutes to talk privately before various people began walking all the way across the foyer just to interrupt us.
Their intro? "Hi, I only have two (or 3 or 1 or 4 or whatever) questions I want to ask. "
OK - WAKE UP CALL ... NO NONE CARES HOW MANY QUESTIONS YOU WANT TO ASK when your approach is selfish and rude.
Frankly, your lack of manners and etiquette qualifies you as a clown - not a marketer.
And by the way, this is not a gender-specific observation ... so take it to the bank when I tell you that you need to quickly buy a copy of "First Contact Secrets" before they're all gone - and read it repeatedly cover-to-cover.
So - where does my title above ("Hype Horrors") fit into this rant of mine?
Too many less-than-scrupulous marketers who only care about extracting your credit card will tell you all kinds of hype and BS about what THEY think is important to the success of your Interenet efforts ...
Most of what they tell you is CRAP.
What's most important is building relationships - not their product du jour.
As long as you fall for their BS and hype, you also fall into their trap. You buy their junk you don't even need - because they lie to you in their sales letters and you fall for it.
WHAM! - The clang of their bear trap crushes your ankle bones, and you don't even know it. Now someone has to come rescue you, or you might starve to death - or bleed to death.
Frankly - that's the goal of the hunter who just trapped you.
Until you realize, recognize, and accept that hundred-million-dollar sports teams practice every day on THE BASICS - and you need to learn the basics of business, too - you're stuck in the Hype Rut from which you might never escape.
A rut is a coffin with both ends kicked out ...
You'll just be the same noise in the market that all the other rude, selfish, and immature people are, and you'll never achieve the greatness that's within you right now.
But you'll surely have a bunch of crappy over-hyped products the so-called 'gurus' convinced you that you need to buy ... sitting on your 'if-I-ever-get-to-it' shelf ... when many or most of these products are not worth the paper or bandwith it takes to deliver them to you.
So you decide - is what I say here true - or not ???
For more on this extremely important topic - on how to avoid being suckered by the Guru and Hype Monster Clown Group - and why The Basics are now and always the real keys to your sucess - stay tuned ... same bat time, same bat channel.
© Chip Tarver
The B2B Relationship Pro
http://www.firstcontactsecrets.com
http://www.free-targeted-traffic.com
posted by Chip Tarver at 5/10/2005 06:31:00 AM
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